Young Rose by Byredo Reviews & Perfume Facts

Byredo Young Rose Eau de Parfum makes its first appearance for the Chinese market and will soon be available globally.

"The younger generation has an emotional obligation to renovate the things cre ... ated by the previous generation. This is their responsibility to find the next iteration without hesitation. YOUNG ROSE is a tribute to this spirit." - Ben Gorham, founder and creative director of Byredo.

When tradition is delivered to the hands of the new generation, Young Rose is an ode to their restless youth. It is also a less private diary that records how young people are passionate to create unprecedented things.

In the previous trip to China, Ben Gorham, the founder and creative director of Byredo, was shocked by the innovative vitality of this land. This is also a global trend, and young people everywhere are earnestly looking forward to leaving their own unique mark in this world.

Once the classic rose and the hot Sichuan pepper are intertwined, an unconventional and ground-breaking fragrance is born. On the occasion of this release, Ben Gorham reviewed the origin of the inspiration for YOUNG ROSE's first-born rose-the vigorous creative environment he felt in China, and immediately invited post-90s Chinese photographer Leslie Zhang to shoot a series of creative visual blockbusters.

As a leader in visual creation in the new generation, Zhang Jiacheng is good at reshaping and innovating in a nostalgic context. He immersed the people and things he photographed in the illusion of the past, conveying an aesthetic metaphor that seems familiar but does not belong to any background of the times. Under Zhang Jiacheng's lens, the young lovers truly express their love and desire. Or the transformations of life, or persistence. These emotions have been resounding for centuries, and the meaning of the symbol of roses is the same as before, and the flowers bloom undefeated.

Real dreamers are not afraid of nostalgia, they cling to the past and move forward courageously. Only with this sense of urgency can the youth stay forever. They can't wait to tell endless stories, with high morale and dreams.