Soho by Superdry Reviews & Perfume Facts

Soho features a vibrant composition that begins with top notes of grapefruit and pepper, providing a zesty and invigorating opening. The heart is dominated by iris, known for its floral yet powdery aroma, adding a sophisticated element. Finally, the fragrance settles into a warm and earthy base comprised of moss, patchouli, resin, vetiver, and Iso-E-Super, creating a balanced and layered scent profile that reflects the energy of an urban setting.

Soho by Superdry is an Eau de Toilette, which typically offers a moderate longevity of around 4 to 6 hours on the skin, depending on individual skin chemistry and environmental conditions. As for sillage, the fragrance has a noticeable presence without being overwhelming, making it a good choice for everyday wear or social occasions where you want to leave a subtle impression.

Soho's invigorating and sophisticated scent profile makes it versatile for both day and night wear. The zesty top notes lend themselves well to casual outings or daytime events, while the deeper, earthy base notes add a layer of complexity that suits evening affairs or more formal occasions. Overall, it’s an excellent fragrance for everyday use as well as special occasions.

Soho by Superdry stands out in the men's fragrance market due to its unique combination of zesty and woody notes. While many popular men’s fragrances tend to lean heavily into either fresh or spicy territory, Soho uniquely balances invigorating grapefruit and pepper with warm earthy elements. This makes it a perfect choice for those looking for something that is both refreshing and grounded compared to more common offerings like Dior Sauvage or Bleu de Chanel, which might emphasize sharper or more classic notes.

Soho's aromatic and zesty profile makes it ideal for spring and summer months when fresh and uplifting scents are most appreciated. The citrus notes provide a refreshing burst that complements warm weather, while the deeper woody base adds the necessary depth to transition into cooler evenings as well. However, its versatility allows it to be worn year-round, particularly in fall, when the earthier elements resonate with the season's vibe.